Tag queen

Kate Middleton: A modern fashion icon

Person in a green dress and heels stands on a tennis court, smiling. Spectators are in the background.

Kate Middleton burst into the spotlight when she and Prince William met, and over the years as media attention has grown, she has caused waves within the fashion world. Nicknamed “the Kate effect”, clothes would fly off the hangers in…

Diamonds are a woman’s best friend

Person in white dress holds out sparkling jewelry over a display case.

In 1977 De Beers became famous with their advertising campaigns where they blasted the tagline, “A diamond is forever” against the visuals of a beautiful woman being passionately embraced by a man. They tapped into the two things that Diamonds…