Tag rings

Diamonds are a woman’s best friend

Person in white dress holds out sparkling jewelry over a display case.

In 1977 De Beers became famous with their advertising campaigns where they blasted the tagline, “A diamond is forever” against the visuals of a beautiful woman being passionately embraced by a man. They tapped into the two things that Diamonds…

Luxurious pieces of jewellery you can wear everyday

Person in white top with cutout, wearing jewelry, hand on neck, looking to the side.

It’s brilliant to discuss jewellery fit for the red carpet or inspired by Princess Diana, but as IKEA cleverly said, the key to life is the Wonderful everyday. Everyday jewellery should be treated as important as the go-to items of your wardrobe, the…